Add some valuable content to your website, often!

If we hear one question from every client, it’s how long it will take their website to get on the first page of Google. As a follow-up to an earlier blog post “Why isn’t my site first” I wanted to dive into that question a little deeper.

First, nobody can guarantee that you’ll be on the first page of Google; we don’t have the ability to link into Google’s billion-dollar infrastructure and add your site; it simply doesn’t work that way.

Google uses an algorithm, or really complex set of variables to show search results. Well, to be more accurate, Google has many algorithms that they change multiple times per year. It used to be that you’d add a bunch of keywords to the bottom of your pages and you’d show-up in Google; now that will hurt your ranking.

Add content, often.

When we start a new website we are typically given a Word document with some text to add. This is a great starting point, but it’s not enough to get you on the 1st page of Google. You need to add text on a regular basis, change some text and look at what happens to your ranking.

  • You should add or change the text on your homepage at least once per month. That way when the alien technology at Google scans your site they’ll notice something has changed and will add it to the list again.
  • You know your business better than we do, so you should look at the page titles and make sure someone who doesn’t know you will immediately know what you offer. This page title is often considered one of the most important elements of good SEO.
  • Google your industry in the same way a customer would – don’t just Google your name.
  • Paste a link to your website into Facebook; what does the title say? Is the description accurate? What photo is displayed?
  • Add links to your website – join forums and groups for your industry who have websites where you can link to your site. These links will help your SEO, however don’t fall into the trap of the old “link farms” where you pay a fee an get links; Google doesn’t like that.
  • Don’t duplicate content (don’t use the same text on multiple pages). Where this used to help in the past, now it hurts.
  • Add a blog; if you’re using WordPress it’s really simple and takes about 10 minutes. Every week (or every few weeks if you’re super busy) just type about what you know, adding some of your industry relevant keywords in with the text.

I could go on for pages, but in a nutshell; make sure you add or change the text on your website (particularly the homepage) at least once per month, give relevant information and try to add links back to your site from other websites (Facebook, Google & Twitter area easy ones to start with).

If you’d like a detailed SEO report of your website for free, [iphorm_popup id=”10″ name=”Free SEO Evaluation”]click here and I’ll generate a report for you.[/iphorm_popup]

John Robb