I was recently having a conversation with some colleagues and the topic of Private Web Browsing came up. I was surprised to learn that most people have never used or even know about Private Web Browsing.

Basically it’s a function built into all the major web browsers that allows you to browse the web without being tracked, without cookies being saved to your computer and without forms and history being saved.

Besides the obvious, there are some great reasons to use Private Web Browsing; let’s say you have 2 Google accounts (one for personal and one for business) and you need to access the one you aren’t currently logged into. Instead of logging-out, then signing in with your other account, simply open a new “Private Window” and login. You’ll remain logged-in to your current account and the private window will logon with your other account – it couldn’t be easier or more convenient.

Using Private Web Browsing also prevents those ads from following you… Have you noticed that one day you do a search, let’s say for a 55″LED TV. All of a sudden you start to see ads for LED TV’s on different sites you visit. Those are tracked via a “cookie” which is not chewy and chocolaty goodness, but a small text-file saved on your computer that remembers you.

When you use Private Web Browsing, those cookies aren’t saved to your computer and you won’t be tracked.

Chrome calls it “Incognito Window”
Firefox calls it: “Private Window”
Safari calls it: “Private Browsing”
Internet Explorer Calls it: “InPrivate Browsing”

Give it a shot and see how it works for you!


Contact us with any questions!

John Robb
Owner / Creative Director