No matter the type of business or organization: retail store, local charity, doctor, investment group, management firm, band, lawyer, realtor or lawn maintenance service; your potential customers, clients, competitors (and even your friends) will probably perform “recon” to get information by going to your website before calling or visiting. Gone are the days of people looking up numbers in the phonebook. Now it’s a quick Google search to find what they are looking for – where does your company and your website stack up.
What they first see, in less than 5 seconds, often can determine if they will contact you or go to the next search result. The design, 1st impression and overall presentation of your company through your website is very important. It should be easy for your visitors to find exactly what you do and how to contact you.